False Memories

Is it 'Kit-Kat' or 'Kit Kat'? Many recall a hyphen, but officially, there is none. Our brains love patterns, and 'Kit-Kat' looks like a balanced, hyphenated brand name (like Coca-Cola). The font on the wrapper also has a stylized gap between the words that might trick the eye, but the break is only in the chocolate, not the name.